August 20, 2009
MLM vs. Cooperative Marketing
MLM vs. Cooperative Marketing
Most people reading this page know what MLM stands for - Multi-Level Marketing. Some people call it Network Marketing or referral based marketing and there are pros and cons to this system but if you strip away all the hype, MLM is the purest and best way to distribute a product and has been used for decades as the way to do so
Multiple levels of marketing are actually what all companies desire (both MLM and non MLM companies). If you’ve ever heard a traditional company announce, “Refer a friend and you’ll receive a discount on your next purchase,” this is multi-level marketing However, when it goes beyond this simplistic example and a company is created for the sole purpose of distributing a product(s) and attaches a payplan that rewards those persons for referring and or recruiting others then the dynamics behind MLM or Network Marketing make it where there is 98% failure rate of people who attempt to make a living at it.
There are some of the members/distributors that make a few hundred, maybe even a few thousand, a month but very few ever make the hundred thousand a month or more that is possible when they are with a good company.
Why do most people fail? First, because I think that MLM/Network Marketing is the greatest industry in the world:
Most people who want to sing at the Opera fail.
Most people who want to play professional sports fail.
Most people who start a business fail.
Most people who want to play a musical instrument quit.
Most people who want to get into shape quit.
If someone goes on a diet and exercise program and then cheats by eating things that are not on their diet program and/or by not exercising when they’re supposed to, can they really blame their “failure” on the diet and fitness industry?
NO! If a person fails, it’s because they failed, not the industry!
Having used that diet/exercise example, I will admit that if a person follows the program but doesn’t get results, then the program could have one or more flaws. But that doesn’t mean the entire diet and fitness industry is flawed. The same is true with MLM (Network Marketing). If a person is trained and does everything they are trained to do but does not get results, the training could
be flawed. But that does not mean that the ENTIRE MLM INDUSTRY IS FLAWED.
A similar claim: “The odds” of making big money in MLM are low.
NOW, it may sound like I’m making an argument for MLM and not Cooperative Marketing but going back to the diet example; if there was an easier, more effective, and healthier way to get in shape wouldn’t it make sense to want to do it?
In traditional MLM, you have to talk to friends, family, and neighbors; get your own customers, and FOLLOW UP WITH YOUR CUSTOMERS. Traditional MLM is an unhealthy business model because your customer base is usually your distributor base, or your group, and if they go your volume goes and YEP, your money goes with them. Also, there are a couple of four letter words that most people hate or don’t have, or both, and one is spelled work and the other is spelled time and that is what it takes to build a large MLM organization.
How does Cooperative Marketing take care of all that?
Cooperative Marketing is a business where you work with another established business
to sell and market to new and existing customers. Imagine having new customers added to your organization every month. Until recently TriVita's focus was on building a
strong customer base but they needed to expand the Business Affiliates and now is
your chance to be in this phenomenal business.
The beauty of this business is YOU choose how you want to build it. You can let this
business slowly build or you can jumpstart it. Some have joined and focused on
customers and others have joined and focused on customers and building a team.
To find out more go to www.trivbiz.net
Multiple levels of marketing are actually what all companies desire (both MLM and non MLM companies). If you’ve ever heard a traditional company announce, “Refer a friend and you’ll receive a discount on your next purchase,” this is multi-level marketing However, when it goes beyond this simplistic example and a company is created for the sole purpose of distributing a product(s) and attaches a payplan that rewards those persons for referring and or recruiting others then the dynamics behind MLM or Network Marketing make it where there is 98% failure rate of people who attempt to make a living at it.
There are some of the members/distributors that make a few hundred, maybe even a few thousand, a month but very few ever make the hundred thousand a month or more that is possible when they are with a good company.
Why do most people fail? First, because I think that MLM/Network Marketing is the greatest industry in the world:
Most people who want to sing at the Opera fail.
Most people who want to play professional sports fail.
Most people who start a business fail.
Most people who want to play a musical instrument quit.
Most people who want to get into shape quit.
If someone goes on a diet and exercise program and then cheats by eating things that are not on their diet program and/or by not exercising when they’re supposed to, can they really blame their “failure” on the diet and fitness industry?
NO! If a person fails, it’s because they failed, not the industry!
Having used that diet/exercise example, I will admit that if a person follows the program but doesn’t get results, then the program could have one or more flaws. But that doesn’t mean the entire diet and fitness industry is flawed. The same is true with MLM (Network Marketing). If a person is trained and does everything they are trained to do but does not get results, the training could
be flawed. But that does not mean that the ENTIRE MLM INDUSTRY IS FLAWED.
A similar claim: “The odds” of making big money in MLM are low.
NOW, it may sound like I’m making an argument for MLM and not Cooperative Marketing but going back to the diet example; if there was an easier, more effective, and healthier way to get in shape wouldn’t it make sense to want to do it?
In traditional MLM, you have to talk to friends, family, and neighbors; get your own customers, and FOLLOW UP WITH YOUR CUSTOMERS. Traditional MLM is an unhealthy business model because your customer base is usually your distributor base, or your group, and if they go your volume goes and YEP, your money goes with them. Also, there are a couple of four letter words that most people hate or don’t have, or both, and one is spelled work and the other is spelled time and that is what it takes to build a large MLM organization.
How does Cooperative Marketing take care of all that?
Cooperative Marketing is a business where you work with another established business
to sell and market to new and existing customers. Imagine having new customers added to your organization every month. Until recently TriVita's focus was on building a
strong customer base but they needed to expand the Business Affiliates and now is
your chance to be in this phenomenal business.
The beauty of this business is YOU choose how you want to build it. You can let this
business slowly build or you can jumpstart it. Some have joined and focused on
customers and others have joined and focused on customers and building a team.
To find out more go to www.trivbiz.net
Please send your feedback to mark@whoismarkmcelroy.com
